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The Webby Awards

Webby Rankings November 29, 2022

The 2022 Webby International Index

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Where is great digital work made? We combed the four corners of the world, and through our data, to find the answer.
EXPLORE EACH COUNTRY

The Webby Awards is truly global. As the premiere international honor for Internet excellence, we’ve recognized the world’s best digital creators since 1997. Annually, The Webbys reviews work entered by companies and individuals from over 70 countries. Digital innovation can happen wherever Internet access is available. So we decided to find out where the world’s best digital work comes from. 

The 2022 Webby International Index is a roundup of the countries, excluding the US, that achieved the most success in the 26th Annual Webby Awards. Ranked in top-to-bottom order, the index reveals both the countries and respective companies with the most Webby-recognized projects during the 26th Annual Webby Awards, across Webby wins, nominations and honors. Additionally, we’ve highlighted a few pieces of work by each company.

*The countries, as well as companies, are ranked in order of performance. Webby Award and People’s Voice wins were weighed more heavily in our calculations.  

High-level Insights: 

  • Germany snagged the top spot for achieving the most success during the 26th Annual Webby Awards. Agency Jung von Matt AG had the highest-scoring work in the country, after entering virtual experiences like Joytopia. 
  • While North America, Europe and Australia over-index in the competition, a few countries emerged as growing markets: Japan, New Zealand and Qatar entered a number of high-performing projects last season.
  • Across the international index, work with the most recognition was submitted by advertising agencies, media companies and game studios. 

 

Best of Germany

BY THE NUMBERS

  • Germany was the top-performing market in the 26th Annual Webby Awards, with a great number of German entrants earning recognition in the competition. 
  • Overall, 22.6% of all work entered from Germany received recognition in the competition. Reminder: Only 15% of all work entered in The Webby Awards receives recognition.

BEHIND THE RANKS

2. Jung von Matt AG

Jung von Matt AG was on top with having the highest scoring work from Germany. They create and deliver technical infrastructures fit for screens of all kinds and sizes. By centering visibility and desirability in their work, they’re the geniuses behind leading campaigns like The Small Escape for BMW and Female Empowerment for McDonald’s. 

They don’t shy away from pushing the boundaries of tech through their projects–and it’s working out great for them. Joytopia, their immersive experience for BMW, won the 2022 Webby for Virtual & Remote work and was honored for Best Realtime Experience. Take a look at some more of their award-winning work below: 

  • Joytopia
    2022 Webby Winner for Technology in Virtual & Remote
    2022 Webby Winner for Best 360-Video in Virtual & Remote
    2022 Honoree for Best Realtime Experience in Virtual & Remote
  • DocMorris – Kettlebell
    2022 Webby Winner for Viral (Branded) in Video
    2022 Nominee for Scripted (Branded) in Video
  • Make the Invisible Visible
    2022 Webby Winner for Best Social Campaign in Social
  • The [Uncertain] Four Seasons
    2022 Webby Winner for Public Service & Activism in Virtual & Remote

See all of Jung von Matt’s recognized projects here.

2. SERVICEPLAN GERMANY

SERVICEPLAN GERMANY is a global group that creates exemplary work for its clients with the goal of pushing past the limits of an advertising agency. They work with their clients to build the ultimate best brand by creating fascinating and unique integrated concepts that connect with the hearts of consumers. 

By positioning ÜberCreativity at the heart of their projects, they design innovative digital work like the forward-thinking project #NotComingHome, which effectively brings attention to rising gun violence rates through a gut-wrenching and beautifully directed film for Newton Action Alliance. Take a look at more of their Webby-winning work below. 

  • #NotComingHome
    2022 Webby Winner for Social Video in Advertising, Media & PR,
    2022 Webby Winner for Public Service & Activism (Video) in Social
  • Meltdown Flags
    2022 Webby Winner for Best Use of Data Driven Media in Advertising, Media & PR
  • THE DARK SIDE OF SUGAR
    2022 Webby Winner for Health & Wellness in Social
  • The Last Day Pass
    2022 Webby Winner for Sustainability & Environment in Social
  • Vision Plasticfree
    2022 People’s Voice Winner for Best Use of Animation or Motion Graphics in Advertising, Media & PR

See all of SERVICEPLAN GERMANY’s recognized projects here.

3. PHILIPP UND KEUNTJE

Creating work that both inspires and creates social discourse, Philipp und Keuntje has become the foremost agency creating projects for the digital. They use ideas and concepts that clash to direct their projects with incredible innovation and creative energy. Their motivator? Creating projects that impact and reach real people. 

One of their initiatives that stole the show was Drowned Requiem, which is a short film that uses music to advocate for the immigration crisis in Europe. Philipp und Keuntje’s projects never fail to leave their viewers with a sense of connection with the subjects they highlight. Explore more of their incredible work below. 

  • Drowned Requiem
    2022 Webby Winner for Best Individual Performance in Video
    2022 Webby Winner for Best Use of Video in Social
    2022 People’s Voice Winner for Performance & Dance in Social

4. BWGTBLD GmbH

BWGTBLD GmbH does incredibly well in creating digital campaigns that are equipped with stunning audiovisual elements. They blend the two in the design of their videos, creating campaigns that contain narratives with unbelievable depth. 

Take their Webby-winning video Valet Guys – Mercedes-Benz for example. It expertly blends immersive sound and quick cuts to tell the story of three valet guys who do wonderful stunts with the cars they’re given. The punchy video gives you a great look at the unique angle that BWGTBLD GmbH uses for its clients. Take a look at their other Webby-award-winning videos below. 

5. ICONOCLAST Germany GmbH

By pushing past the conventions of video, ICONOCLAST Germany utilizes the full creative liberty it lends as a medium. They combine works from their class of expert photographers and directors to create films that are shot and directed to tell stories beautifully. 

One of their short films, The Wish, was made for the discount German supermarket Penny. It discussed how the pandemic held so many young people back from being able to make the memories typically made during tumultuous teen years. The project snagged two Webby wins and a nomination for its effective use of montage storytelling to share Penny’s message. 

  • PENNY – The Wish
    2022 Webby Winner for Viral Marketing in Advertising, Media & PR
    2022 Webby Winner for Best Copywriting in Advertising, Media & PR
    2022 Webby Nominee for Video Ad Longform in Advertising, Media & PR

A Few Winning Projects

The [Uncertain] Four Seasons by Jung von Matt
1/3

The [Uncertain] Four Seasons by Jung von Matt

#NotComingHome by SERVICEPLAN GERMANY
2/3

#NotComingHome by SERVICEPLAN GERMANY

PENNY - The Wish by ICONOCLAST
3/3

PENNY - The Wish by ICONOCLAST

Best of the UK

BY THE NUMBERS

  • During the 26th Annual Webby Awards, 27.6% of all work entered from the United Kingdom received recognition in the competition. Reminder: Only 15% of all work entered in The Webby Awards receives recognition.
  • Delivering hard-hitting news on digital had its moment during last year’s awards with BBC and VICE World News having been recognized for their incredible digital storytelling through videos and on socials. 

BEHIND THE RANKS

1. BBC

As the longtime home of hard-hitting storytelling through video and digital, it’s only natural that BBC snagged our top spot this year for work from the U.K. They do an incredible job of blending remarkable storytelling techniques with essential news and facts to give their work an evidence-based foundation. 

One of their projects, A Mother’s Brain, received recognition for its expertly carried discussion on the important topic of how drastically pregnancy transforms the body and mind of the pregnant person. This usually overlooked subject was the focus of this documentary and it paid off–BBC walked away with a Webby and People’s Voice win for just this project alone. Take a look at their other winning project below. 

See all of BBC’s Webby recognized work here.

2. iCandi Apps Ltd.

iCandi Apps is the studio behind applications that helps users see and interpret the universe in an entirely new way. Started in 2008, iCandi Apps has come out with apps that have paved the way for the apps that have become an integral part of our lives today. 

One of their iconic and loved apps is Night Sky, an app that allows the user to use their camera and discover the constellations that are visible on that exact night. It’s become a staple app for stargazers across the globe and has won a number of Webbys for its innovation and originality.

  • Night Sky
    2022 Webby Winner for Best User Interface in Apps & Software
    2022 People’s Voice Winner for Best User Interface in Apps & Software
    2022 People’s Voice Winner for Best Use of Augmented Reality in Apps & Software
    2022 Nominee for Learning & Education in Apps & Software

3. Hi Mum! Said Dad

Keeping with their mission to use digital to create solutions for people and businesses, Hi Mum! Said Dad delivers some of the best projects as their work is based on a strong metric system. They produce work by understanding the goals of their clients first and then centering that in their carefully crafted projects. 

A project of theirs that was recognized for its innovation in Apps & Software was Snoop. It’s an app designed to help consumers be better informed about the cost of their bills and how much they should be paying to prevent overpaying. Explore more of the wins they got during the 26th Annual Webby Awards below. 

  • Snoop
    2022 Webby Winner for Data Management in Apps & Software
    2022 Webby Winner for Technical Achievement in Apps & Software
    2022 People’s Voice Winner for Data Management in Apps & Software

4. 4creative  | VICE World News (Two-way tie)

4creative

As Channel 4’s in-house creative agency, 4creative has been the great team behind some of the best campaigns for all Channel 4 brands and services. They’re a small but mighty team of innovators that are pushing the envelope of what campaigns for television can be. 

And their risky and innovative approach to advertising has been proven to work with their projects being recognized for their departure from conventions. Super. Human. was one of said projects, celebrated for its fun and absurdist trailer for the Tokyo 2020 Paralympic Games. Explore more of their work below. 

  • Super. Human.
    2022 Webby Winner for Trailer in Video
    2022 Nominee for Television & Film (Video) in Social
  • Detectives Wanted
    2022 Webby Winner for Television & Film in Websites and Mobile Sites

VICE World News

VICE has always been recognized for its strong and dynamic take on news. They’ve never been too shy to tell the stories other outlets won’t, giving them a cult following as a result. They tell important stories through their instantly recognizable lens and have been championed for it. 

One story they were honored for during the 26th Annual Webby Awards was The Unfiltered History Tour: An Unofficial Guide to the British Museum’s Most Disputed Artefacts. This project uncovers the buried history of artifacts displayed in museums and tells the true story of their origin. Explore the Webby-winning project below.

5. Wunderman Thompson UK 

By working with their clients as a growth partner, Wunderman Thompson implements their creative strategies that stem from their part agency, part consultancy, and part technology model. They work with brands on keeping them current in this rapidly evolving digital age. 

A campaign of theirs that was celebrated at the 26th Annual Webby Awards for its ingenuity was The Homeless Bank Account for HSBC. This project took away the obstacle of not having a fixed address to ensure that unhoused people in the UK have access to a bank account. Take a look at more of their work below. 

  • The Homeless Bank Account
    2022 Webby Winner for Products & Services in Advertising, Media & PR
  • Vicious Circle
    2022 Nominee for Public Service & Activism (Branded) in Video
    2022 Nominee for Corporate Social Responsibility Campaign in Advertising, Media & PR

A Few Winning Projects

BBC Ideas - \'short films for curious minds\' by BBC
1/6

BBC Ideas - 'short films for curious minds' by BBC

Night Sky by iCandi Apps Ltd.
2/6

Night Sky by iCandi Apps Ltd.

Snoop by Hi Mum! Said Dad
3/6

Snoop by Hi Mum! Said Dad

VICE World News
4/6

VICE World News

Detectives Wanted by 4creative
5/6

Detectives Wanted by 4creative

The Homeless Bank Account by Wunderman Thompson UK
6/6

The Homeless Bank Account by Wunderman Thompson UK

Best of the Netherlands

BY THE NUMBERS

  • During the 26th Annual Webby Awards, 21.3% of work entered from the Netherlands received recognition in the competition. Reminder: Only 15% of all work entered in The Webby Awards receives recognition.
  • True innovation in Websites and Mobile Sites is found in the Netherlands with three of the featured companies cultivating excellent digital experiences that take users on immersive journeys.
  • It’s clear that the Netherlands is also pushing the limits of video with Meda.Monks being named the 2022 Webby Production Company of the Year and featured companies creating projects that embrace the full creative potential of moving images.

BEHIND THE RANKS

1. WeTransfer 

What first was a company dedicated to finding the simplest way to share big files has now become a leading company with a broad suite of creative productivity tools. Their tools streamline collaboration among creatives and simplify the workflow for the whole team. 

They also create thought-provoking trend reports that round up interesting patterns that are important for creatives to know. Their Ideas Report from 2021 won a Webby for the website design and for how it visualized the data they found through their research. Explore more of their Webby-winning work below.  

2. Media.Monks B.V.

Media.Monks is the media company self-described as the Webby production partner of the year meets a team of hundreds of ex-Google data experts. They merge their team’s expertise in digital media and data to create content that’s aiming to reach people and not just personas. They work across industries to create excellent digital experiences to engage clients with their audiences. 

One of their experiences, The Witcher – Welcome to the Continent for Netflix, created an entirely immersive virtual world for the realm the wondrous show takes place. With sound that chills and visuals that engross, the project won the 2022 Webby for Best User Experience in Websites and Mobile Sites. Take a look at more of their celebrated work below. 

  • Media.Monks B.V.
    2022 Webby Production Company of the Year – Special Achievement 
  • Netflix: The Witcher – Welcome to the Continent
    2022 Webby Winner for Best User Experience in Websites and Mobile Sites
    2022 People’s Voice Winner for Best User Experience in Websites and Mobile Sites
    2022 People’s Voice Winner for Television & Film in Website and Mobile Sites

See all of Media.Monks B.V.’s recognized projects here.

3. code d’azur 

As the company of makers and doers, code d’azur does an exceptional job of developing experiences by bringing in a whole new suite of ideas and diverse perspectives. By fostering an environment of true creativity, they build projects that push the envelope in digital. 

Their work for Polestar titled Making aNew strongly integrated moving images and great sound to create the multimedia campaign that won them two Webbys: Best Responsive/Adaptive Design and Best Use of Video or Moving Image. 

  • Polestar – Making aNew
    2022 Webby Winner for Best Responsive/Adaptive Design for Mobile in Websites and Mobile Sites
    2022 Webby Winner for Best Use of Video or Moving Image in Websites and Mobile Sites

4. Team5pm The YouTube Agency

Embracing current evolutions in moving images, the full-service YouTube agency Team5pm creates data-backed video content and optimized YouTube channels for smart brands, publishers, and advertisers.

Their work with GAMMA bouwmarkt to create the video illustrating the steps the company takes to build a tree house won them a Webby for How-To, Explainer & DIY. The video shows GAMMA’s audience the intricate steps they take to carefully construct a treehouse in a garden. Take a look at more of their recognized work below. 

 5. IN10

By centering on design for creating positive change, IN10 works on innovatively paving digital journeys to make a difference. They embrace the ever-evolving digital landscape and use it to their advantage to continuously create projects that illustrate the wide boundaries of the internet. 

The ultimate digital art guide is one of their projects that embrace contemporary app design to enhance the experiences of audiences. The app landed them the Webby for Apps and Software in Art, Culture, and Events. Explore more of their work below.

A Few Winning Projects

Netflix: The Witcher - Welcome to the Continent by Media.Monks
1/4

Netflix: The Witcher - Welcome to the Continent by Media.Monks

Ideas Report 2021 by WeTransfer
2/4

Ideas Report 2021 by WeTransfer

Polestar - Making aNew by code d\'azur
3/4

Polestar - Making aNew by code d'azur

The ultimate digital art guide by IN10
4/4

The ultimate digital art guide by IN10

Best of Australia

BY THE NUMBERS

  • During the 26th Annual Webby Awards, 23.03% of work entered from Australia received recognition in the competition. Reminder: Only 15% of all work entered in The Webby Awards receives recognition. 
  • Australia’s digital agencies continued to outperform agencies in larger markets, namely with virtual experiences, social campaigns, data-driven campaigns and great UX design. 
  • Renowned agencies The Monkeys and Thinkerbell made Australia’s leaderboard for the second consecutive year. 

BEHIND THE RANKS

1. CHEP Network

Full-service advertising agency CHEP Network, helps ambitious brands become positive forces in this new world. To do this, they offer four services across growth consulting; branding, media and comms; experience design; technology and operations. 

CHEP Network stood out during the 26th Annual Webby Awards, and won three awards, with Performance Enhancing Music (PEM). Its project, in partnership with Samsung and Optus, created personalized audio tracks to enhance athletes’ performance in the Tokyo Olympics and Paralympics. The CHEP team created the campaign and launched a documentary for PEM.  

  • Performance Enhancing Music
    2022 Webby Winner for Best Original Music in Advertising, Media & PR
    2022 Webby Winner for Sports in Virtual & Remote
    2022 People’s Voice Winner for Sports in Virtual & Remote
    2022 Nominee for Best Event Activation in Advertising, Media & PR

2. The Monkeys

Making Australia’s index for the second year is advertising agency The Monkeys. Founded in 2006, they have been described as an ad agency, a collective, a branded content company, the business model of the future and a bunch of bloody dreamers. Their team identifies as a bit of each. They create provocative ideas for advertising, entertainment and technology. 

They snagged a few Webby Awards last year for projects like Empower Moves, their social campaign for UN Women Australia. Launched on the International Day of the Girl, The Monkeys launched a TikTok dance challenge made up of self-defense moves. The song ranked #3 on TikTok charts, and helped young women everywhere feel less vulnerable with actions they can use to defend themselves.  

  • Empower Moves
    2022 Webby Winner for Best Use of Social Media in Advertising, Media & PR
    2022 Nominee for Social Media Campaign in Advertising, Media & PR
  • We still love you Bathurst
    2022 Webby Winner for Auto & Auto Services in Advertising, Media & PR
  • When will she be right?
    2022 Honoree for Best Cause Related Campaign in Advertising, Media & PR
    2022 Nominee for Diversity & Inclusion in Social

3. ED. 

Creative studio ED. builds the best brands and websites in the world. Their group of designers, strategists, writers and developers work to get to the heart of every project, and drive the best of their creativity. This combination has led to world-class branding, like in their work for Polygon design studio and Boston University’s School of Theatre.

The latter won a Webby Award in Websites and Mobile Sites. To keep the theatre community safe, and celebrate their graduates, Boston University commissioned ED. to build a digital showcase for the students. The result was a well-designed hub to showcase student reels, and connect them to both fellow graduates, as well as agents and producers. See their work below.

4. Thinkerbell

Ranked for the second consecutive year is Thinkerbell, an independent agency in Australia. Founded in 2017, their team has extensive experience in research and data, strategy and creative execution. Through expansion, they’ve racked up an impressive client list, including IAG, Lion, Vegemite and more. 

Thinkerbell walked away with two People’s Voice Awards, one for its environmental justice-driven Minecraft game titled Climate Warriors. To help the next generation of Australians understand the importance of climate action, the agency partnered with NRMA Insurance to launch the interactive game on Minecraft Education Edition. See all of their honored work below.

  • Climate Warriors
    2022 People’s Voice Winner for Sustainability & Environment in Advertising, Media & PR
  • Ramp Rater
    2022 Honoree for Best Use of Online Media in Advertising, Media & PR

5. Nightjar

With offices across Australia, Nightjar is an experience design company that’s driven to create systems, products and services for ambitious businesses. They bring strengths across strategy, creative, tech and delivery to their work. 

Nightjar’s website for ilume, a personalized pet meal brand, took home a Webby Award in our Shopping category. Their UX design and content creation helped position the brand’s unique identity as a wellness ecosystem for dogs. See their work below.

  • ilume Pet Health System
    2022 Webby Winner for Shopping in Websites and Mobile Sites
    2022 Honoree for Best Visual Design – Function in Websites and Mobile Sites
  • For the Love of Bread
    2022     Nominee for Food & Drink in Websites and Mobile Sites
  • Rhythm of Nature
    2022 Honoree for Shopping in Websites and Mobile Sites
  • Decor Systems
    2022 Honoree for Architecture, Art & Design in Websites and Mobile Sites

6. WeAreDigital

The Aussie arm of WeAreDigital describe themselves as a strategic digital commerce and transformation consultancy. Their speciality is in building strategies, products, campaigns and services for clients of all sizes. 

WeAreDigital’s website for Space Furniture, a contemporary design retailer, won a People’s Voice Award for best mobile design function in Mobile Sites. The work highlights the breadth of Space Furniture’s collection, as well as its physical showrooms throughout Australia.  

  • Space Furniture
    2022 People’s Voice Winner for Best Mobile Visual Design – Function in Websites and Mobile Sites
    2022 Honoree for Best Visual Design – Function in Websites and Mobile Sites
  • Poliform Australia
    2022 Honoree for Best Visual Design – Aesthetic in Websites and Mobile Sites

A Few Winning Projects

When will she be right? by The Monkeys
1/5

When will she be right? by The Monkeys

Boston University School of Theatre Showcase 2021 by ED.
2/5

Boston University School of Theatre Showcase 2021 by ED.

Performance Enhancing Music by CHEP Network
3/5

Performance Enhancing Music by CHEP Network

The Internet is not the Internet when it\'s Hungry by Thinkerbell
4/5

The Internet is not the Internet when it's Hungry by Thinkerbell

Space Furniture by WeAreDigital
5/5

Space Furniture by WeAreDigital

Best of Canada

BY THE NUMBERS

  • During the 26th Annual Webby Awards, 20.9% of work entered from Canada received recognition in the competition. Reminder: Only 15% of all work entered in The Webby Awards receives recognition.
  • Much like the UK, Canada’s top-performing companies and projects represent various industries, including advertising, content creation and gaming. 
  • The creator of Effin’ Birds Instagram Account, was the only independent creator to make the 2022 International Index.

BEHIND THE RANKS

1. Performance Art 

Performance Art describes themselves as a multinational specialist agency that brings together the powers of data, technology and creativity to build brands. Launched by the founders of FCB/SIX, they help clients unlock transformational customer experiences at scale. 

Their immersive digital map, The Black Elevation Map, contains over 30,000 entries about Black culture, history and Black-owned businesses across the U.S. Created for the cultural collective Black & Abroad, their project was designed to help Black travelers experience the country in a dynamic way. The project swept three Webby Awards.  

  • The Black Elevation Map
    2022 Webby Winner for Travel & Adventure in Video
    2022 Webby Winner for Travel in Websites and Mobile Sites
    2022 Webby Winner for Best Mobile User Interface in Websites and Mobile Sites
    2022 Nominee for Nominee in Websites and Mobile Sites

2. TAXI 

With four offices in Canada, TAXI is on a mission to create connected brands, and foster inspiration in action. They offer strategic, creative and experiential services to a portfolio of clients, which includes Amnesty International, Diva Cup, Microsoft and more. 

Their purpose-driven project, Uncomfortable Truth, received two awards for its fight against unethical fashion brands. Over recent years, the fashion industry has experienced a reckoning; discussions on exploitative supply chains and environmental harm are at the forefront. TAXI created a Chrome extension to help online shoppers detect if their potential purchases were linked to Uyghur forced labor. 

3.  LG2 

LG2 describe themselves as the largest independent creative agency in Canada. Their work helps shape the world and inspires clients to create sustainable business models that drive a cultural impact. And what’s more impactful than a campaign for public health during a pandemic?

Last season, they launched a campaign to promote a line of masks, made by Canadian artist Pony – and shame people not wearing a mask. The project used the SnapCam filter code to make anti-maskers aware of their bad behavior in a tangible way. The witty campaign won them a People’s Voice Award. See their work below.

Don’t be a dick. Wear your mask properly.

4. Zulu Alpha Kilo

Zulu Alpha Kilo is a full-service agency with offices in Toronto, New York and Vancouver. They tout combining marketing buzzwords, strategic prowess and creativity to deliver Super-Buzzwords™ and flawless execution to their clients. 

Their viral campaign Green Screen Shirt played with employees’ struggles to find work-from-home attire, and hacked Zoom’s background filter feature. Together with Harry Rosen, they designed a shirt in Pantone color 354 C, which is the same shade as green screens. It allowed anyone wearing the shirt to instantly change the pattern on their shirt to any photo or video!   

4. Effin’ Birds 

One of the wildest and weirdest accounts on Instagram, Effin’ Birds is a silly field guide featuring more than 200 of the rudest birds on earth. Created and written by Aaron Reynolds, the Effin Birds account has amassed a following of nearly 350K with its witty zingers and sketches of birds. 

  • Effin’ Birds
    2022 People’s Voice Winner for Weird in Social
    2022 Honoree for Humor in Social

5. Gameloft inc.

Founded in 1999, Gameloft is the established and leading mobile video games developer worldwide. They have created widely popular games, including Disney Magic Kingdoms, Minion Rush, Sonic Runners Adventure, and more. 

During the 26th Annual Webby Awards, they won a People’s Voice Award for LEGO® Star Wars™: Castaways. The game allows players to discover a secret world on an island, meet new characters and build a life in their new home.

A Few Winning Projects

The Oregon Trail by Gameloft inc.
1/5

The Oregon Trail by Gameloft inc.

The Black Elevation Map by Performance Art
2/5

The Black Elevation Map by Performance Art

Uncomfortable Truth by TAXI
3/5

Uncomfortable Truth by TAXI

Effin\' Birds
4/5

Effin' Birds

Green Screen Shirt by Zulu Alpha Kilo
5/5

Green Screen Shirt by Zulu Alpha Kilo

Best of Denmark

BY THE NUMBERS

  • While it’s one of the smallest markets ranked in the index, 24.3% of work from Denmark was honored in the 26th Annual Webby Awards. Reminder: Only 15% of all work entered in The Webby Awards receives recognition. 
  • Danish agencies often outperform the competition, and submit experimental work that uses new technologies to benefit brands and important social causes. 
  • Among the top-performing work from Denmark, many projects included website builds for brands, as well as art and education institutions.

BEHIND THE RANKS

1. Hello Monday

Hello Monday is a creative studio in Copenhagen, Aarhus and New York that handcrafts digital (and magical) products, brands, and experiences. A part of DEPT, Hello Monday strives to use design and technology to create better days for their users, themselves, and the planet. 

Although they represent one of the smallest markets in The Webby Awards, Hello Monday continues to outperform larger creative studios in our craft and technical achievement categories across Websites. Their standout project was for Fingerspelling.xyz, a browser-based app that uses a webcam and machine learning to teach you sign language in real time.

  • Fingerspelling with Machine Learning
    2022 Webby Winner for Diversity & Inclusion in Websites and Mobile Sites
    2022 Webby Winner for Best User Interface in Websites and Mobile Sites
    2022 People’s Voice Winner for Diversity & Inclusion in Websites and Mobile Sites
    2022 People’s Voice Winner for Best User Interface in Websites and Mobile Sites
    2022 People’s Voice Winner for Technical Achievement in Websites and Mobile Sites
  • The Emotional Sound Experience
    2022 People’s Voice Winner for Science in Websites and Mobile Sites
    2022 Nominee for Technical Achievement in Websites and Mobile Sites
  • Star Atlas
    2022 People’s Voice Winner for Entertainment in Websites and Mobile Sites
    2022 Nominee for Professional Services & Self-Promotion in Websites and Mobile Sites

2. Yellow Umwelt 

Making the index for the second consecutive year is Yellow Umwelt. They are a premium agency based in Copenhagen that is recognized for their conceptual and digital skillset. Their team is experienced with commercially-driven projects for large clients, and aims to be a partner. 

Their project, ROCKWOOL – Behind the Façade, won a Webby Award for its use of motion graphics. To drive awareness of ROCKWOOL’s insulation solutions with decision makers in the construction industry, they created an experience to help viewers explore impressive buildings in Nordic countries that use ROCKWOOL’s products. 

  • ROCKWOOL- Behind the Façade
    2022 Webby Winner for Best Use of Animation or Motion Graphics in Websites and Mobile Sites
    2022 Nominee for Best Use of Video or Moving Image in Websites and Mobile Sites

3. Limbo 

Limbo is a consultancy, design studio and a tech agency, all wrapped in one. They pride themselves on helping clients with identities, branding, digital, concepts, content, copy and code for their clients. But what really sets them apart is how they bring clients out of limbo, the place where they can identify solutions to a problem. 

Their project, Dear World Leaders, lets users send messages to world leaders, reminding them of the action that’s needed to address the climate crisis.  

  • Dear World Leaders
    2022 People’s Voice Winner for Activism in Websites and Mobile Sites

4. Shape Core ApS 

Shape Core ApS is an award-winning digital product studio in Denmark. Their team of in-house strategists, developers and designers create mobile apps for their clients. Shape Core ApS’ iOS and Android apps have a best-in-class user experience. Last season, they turned their product expertise to helping Denmark’s regional television stations and film industry through Shape Core ApS introduced seven unique apps for TV2 Regionerne’s regional stations, and an app for Nordisk Film’s cinemas throughout Denmark and Norway. See their work below.

5. Signifly | Galdra Studios | No Sleep (Three-way tie)

Signifly

Signifly is an agency specializing in digital innovation, with locations in Copenhagen, Montreal, London and Oslo. Launched in 2010, their team has been on a mission to improve the way companies use digital solutions to amplify brands, through working on websites, apps, digital branding and online campaigns. Last season, Signifly entered A World Within, its Webby-nominated game to give the public a window into the Danish Prison and Probation Service, and help hire new recruits. 

  • A World Within
    2022 Nominee for Experience Marketing in Advertising, Media & PR

Galdra Studios

Independent game developer Galdra Studios focuses their efforts on interactive storytelling. As a team of three, they’ve broken into the gaming scene with Arcadia Fallen. The game, lauded for its incredible narrative storytelling, the interactive novel lets players take on the role of a young alchemist who is bound to an illegal spirit.  

No Sleep

No Sleep is a one-man agency run by Martin Furze, an award-winning Executive Creative Director and film director. Although Furze runs a one-man shop, his work is on par with larger Danish agencies. teAR down this WALL, his project in collaboration with VIRTUE Europe, is an educational tool for Minecraft Earth that lets students tear down the Berlin wall by using augmented reality. 

A Few Winning Projects

Arcadia Fallen by Galdra Studios
1/7

Arcadia Fallen by Galdra Studios

Fingerspelling with Machine Learning by Hello Monday
2/7

Fingerspelling with Machine Learning by Hello Monday

A World Within by Signifly
3/7

A World Within by Signifly

Nordisk Film – A Better Cinema Experience by Shape Core ApS
4/7

Nordisk Film – A Better Cinema Experience by Shape Core ApS

Dear World Leaders by Limbo
5/7

Dear World Leaders by Limbo

ROCKWOOL- Behind the Façade by Yellow Umwelt
6/7

ROCKWOOL- Behind the Façade by Yellow Umwelt

teAR down this WALL by No Sleep
7/7

teAR down this WALL by No Sleep

Best of New Zealand

BY THE NUMBERS

  • New Zealand is a fast-growing market for digital marketing and advertising, with its digital experiences and campaigns winning multiple Webby Awards. 
  • Despite being one of the smallest markets, 44.7% of work entered from New Zealand received recognition in the 26th Annual Webby Awards.  
  • Creative industries are a growing sector of New Zealand’s economy, with digital advertising becoming increasingly important.

BEHIND THE RANKS

1. Resn 

As a digital experience design studio in Wellington, Resn snagged our top spot for leading work in New Zealand. They specialize in brand communication, and use strategy, design and technology to create accessible experiences. 

Last season, they received recognition for three projects, including the JUST Egg website. It snagged both a Webby Award and People’s Voice Award for its minimal design, navigation, and content. View more of their work below.

  • JUST Egg
    2022 Webby Winner for Food & Drink in Websites and Mobile Sites
    2022 People’s Voice Winner for Food & Drink in Websites and Mobile Sites
  • Humble Motors
    2022 Nominee for Corporate Communications in Websites and Mobile Sites
  • GOOD Meat
    2022 Honoree for Sustainability & Environment in Websites and Mobile Sites

2. Special

For 15 years, Special has been on a mission to make the world’s most creative and effective ideas to help brands prosper. Their work includes large-scale digital experiences and campaigns like Good Morning World” for Tourism New Zealand. 

Last season, their project David’s Unusables won two Webby Awards for its innovative way to raise awareness about Motor Neurone Disease. Special helped David, who lives with MND, hijack TradeMe to slowly sell everything he owned. The online auction served as a digital record of his deterioration, and raised funds for care and research. See their honored projects below.

  • David’s Unsuables
    2022 Webby Winner for Best Use of Online Media in Advertising, Media & PR
    2022 Webby Winner for Online Guerrilla & Innovation in Advertising, Media & PR
    2022 Honoree for Best Cause Related Campaign in Advertising, Media & PR
  • Made with Social Ingredients
    2022 Honoree for Integrated Campaign in Advertising, Media & PR
    2022 Honoree for Social Media Campaign in Advertising, Media & PR

3. World Vision International

For more than 70 years, World Vision International’s leadership has committed to protecting and caring for children in need. The missionary group focuses on eight causes to achieve this, which include clean water, education, nutrition and family income. 

They use digital mediums, like podcasts and social media, to champion their cause. In collaboration with Foreign Policy and the Syrian American Medical Society, they produced Syria’s Lost Generation, a six-part podcast series. It tracks the lives of young Syrians navigating life after displacement. See their work below.  

4. DDB New Zealand | DNA Design  (Two-way tie)

DDB New Zealand 

DDB New Zealand approaches creative work with a promise to make unexpected works. A part of DDB Worldwide, their team commits to drumming up ideas that have a fresh perspective and raw energy. Last season, their digital campaign Samsung iTest was named a nominee and honoree for letting iPhone users test drive the Samsung Galaxy right on their iPhone. See the work below.

DNA Design 

DNA Design is a design-led, digital-based consultancy that is crafting human-centered experiences to help businesses and government organizations make New Zealand a better place to live. Their digital platform for the New Zealand Defence Forces was created to better engage the NZDF’s diverse audiences, and bring in new recruits. See their honored work below. 

  • NZ Defence Forces
    2022 Nominee for Government & Civil Innovation in Websites and Mobile Sites
  • Cashflow Forecaster
    2022 Honoree for Government & Civil Innovation in Websites and Mobile Sites

A Few Winning Projects

Syria\'s Lost Generation by World Vision International
1/5

Syria's Lost Generation by World Vision International

JUST Egg by Resn
2/5

JUST Egg by Resn

NZ Defence Forces by DNA Design
3/5

NZ Defence Forces by DNA Design

Samsung iTest - Test drive a Samsung on your iPhone by DDB New Zealand
4/5

Samsung iTest - Test drive a Samsung on your iPhone by DDB New Zealand

Made with Social Ingredients by Special
5/5

Made with Social Ingredients by Special

Best of Japan

BY THE NUMBERS

  • Japan is a burgeoning market for world-class digital work. It became the first country from East Asia to make our International Index. 
  • Japanese agencies led the way during the 26th Annual Webby Awards. They entered well-received campaigns and spots like “New Girl” by Wieden+Kennedy Tokyo and “SKYN Film” by UltraSuperNew.
  • Despite being the smallest market, 27.7% of work entered from Japan was honored in the 26th Annual Webby Awards. Despite being the smallest market, 27.7% of work entered from Japan was honored in the 26th Annual Webby Awards.

BEHIND THE RANKS

1. Wieden+Kennedy Tokyo

Founded over 30 years ago in 1991, Wieden+Kennedy Tokyo is an independent, creatively led advertising agency that creates strong relationships between good companies and their consumers. They describe themselves as a hybrid, mixing different cultures and skills to bring new perspectives, expertise and creativity to their work. 

During the 26th Annual Webby Awards, W+K Tokyo won a People’s Voice Award for their film titled “New Girl,” which was produced for NIKE Japan. The film explores expectations Japanese women face as mothers, and celebrates women who are  “breaking new ground in sport and culture.” See their work below. 

  • New Girl
    2022 People’s Choice Winner for Diversity & Inclusion in Advertising, Media & PR
  • Tiny Homes
    2022 Nominee for Best Social Commerce/Shopping Campaign in Advertising, Media & PR
    2022 Nominee for Best Viral PR Campaign in Advertising, Media & PR

2. Geometry Ogilvy Japan | UltraSuperNew  (Two-way tie)

Geometry Ogilvy Japan

The Tokyo-based agency was established four years ago as a partnership between Geometry Global and The Ogilvy Group to enhance their offerings to brands in Japan. To do this, they offer services across advertising, communication and experience, from creative activation to customer experience design. They won a Webby Award for Shibuya Virtual Halloween. In 2020, they produced a block-by-block virtual recreation of the Shibuya neighborhood, to help people at home celebrate Halloween while remaining safe.

  • Shibuya Virtual Halloween
    2022 Webby Winner for Best Realtime Experience in Virtual & Remote
    2022 Nominee for Technology in Virtual & Remote

UltraSuperNew 

UltraSuperNew is an independent, full-service agency born and raised in the heart of Tokyo’s Harajuku neighborhood. They specialize in producing work for Millennial and Gen Z audiences, which includes content production, games, social media marketing and more. “Can Love Be Our GPS,” their film to shed a positive light on the topic of sex, won a Webby Award for longform video. 

3. HYTEK Inc

HYTEK is a tech entertainment label that produces a collection of content, co-created with partners. Founded by former team members of Hakuhodo, they sublimate “high-tech” technology into entertainment content that transcends language barriers. They received two nominations last year, one for Berlin Wall Online,   

A Few Winning Projects

Shibuya Virtual Halloween by Geometry Ogilvy Japan
1/3

Shibuya Virtual Halloween by Geometry Ogilvy Japan

New Girl by Wieden+Kennedy Tokyo
2/3

New Girl by Wieden+Kennedy Tokyo

Thermo Selfie by HYTEK inc.
3/3

Thermo Selfie by HYTEK inc.

To join the world’s best teams creating digital work, enter the 27th Annual Webby Awards. New categories include dedicated suites of Metaverse, Immersive & Virtual and Responsible Technology categories, plus expanded honors across Social, Podcasts, Video, Games, Mobile & Websites, Apps, dApps & Software, Advertising, Media & PR. 

The Final Entry Deadline is Friday, December 16th! Enter now!

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