Endless inspiration is what Pinterest is known for. From our personal lives to creative spaces, it’s a trove of visual references for what’s next. Running social for a legacy brand like theirs calls for an ear on the ground for what works online—and a touch of whimsy.

In our latest edition of Feedworthy, we spoke with Stephanie Ocampo, Head of Social at Pinterest, to find out how she does it. Below, she spoke to us about where she finds inspiration: the creators she can’t get enough of, to her favorite social media trend and her favorite song of the moment.

What inspires you online? Who or what is always on your mood board?
Fashion dominated my FYP and Pinterest boards this year. I love what Loewe and Marc Jacobs have become in 2024, all in the name of connecting with a new audience on TikTok.

And nothing brings me more joy than unexpected fashion collabs—like New Balance x Miu Miu or Kith x Sesame Street.

Who are some of your favorite creators?
Currently obsessed with Wisdom Kaye and gabbois. I love creators who are truly singular artists.

Describe your feed in three words.
Phone Eats First

What’s a favorite moment from your career?
Every job I’ve had has been a dream job, so there are too many to list!

I’ll have to go with my most recent fave moment working on the launch of Pinterest Predicts 2025. The sheer amount of creativity and play at work to get this campaign into the world left me breathlessly inspired.

What’s a social media trend you’re obsessed with right now?
By the time anyone reads this, any trend I drop will be outdated. So to avoid embarrassing myself, I decline to ans—Moo Deng.

What’s your social media ick?
Punching down.

Who or what is your dream collaboration?
Sesame Street. Elmo made me a better woman this year.

What’s a song, artist, series, movie, video, podcast game, or anything digital that you cannot get enough of right now?
Lola Young has been on repeat in this house for months. It’s like no other artist exists right now.

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