Something Familiar 2023 B Corp Impact Report
Rich Williams, Co-Founder & Digital Director at Something Familiar
"The website is built on Wordpress and it was kind of a no-brainer to go down this route. A big focus for the website was making it low-carbon or light-weight."
The Challenge
Figuring out how to communicate and present a year’s worth of purpose. How do we tell the story of our B Corp journey in a memorable, interesting way? Annual impact reports are typically static documents - we needed to elevate ours to an engaging digital experience.
The Solution
We crafted a bespoke site to tell our story, with all of our design and development decisions routed in sustainability. To meet low-carbon requirements we refined our content into a single narrative-driven landing page. Adopting a high-contrast, typographic design we included interactive elements and a scroll based gallery. Behind the scenes we used a low-code page builder, Bricks Builder, ensuring it’s built with clean bloat free code.
The Results
We achieved an A+ on the low-carbon scale, 94% cleaner of all web pages globally on the website carbon calculator - which is impressive considering the amount of content presented celebrating the last 12 months. We’re also really proud of the design’s visual impact and charm whilst ensuring we meet all of our green-goals. Finally, we were met with some incredible feedback from the B Corp community – inspiring others to take their next impact report to the next level.