Gathering credible information and then presenting it in a way that is engaging to the user.Heather Pinheiro, Art Director
Q: Once you settled on your idea, what influenced your decision on the chosen technical approach?
A: I wanted this site to not only provide information, but to tell a story. I wanted the story to be told using eye catching animations, imagery, videos, etc. These elements made the technical build a bit more difficult than a more traditional site…but worth it.
Q: What were some of your biggest learning and takeaways from this project?
A: I actually learned a lot about Roe v. Wade myself (whereas I was no expert prior to this project) by conducting the interviews, really listening and learning from attorneys, House Representatives, and hearing real stories from real people about their experiences with abortions. It was all very inspiring, emotional, and also heart wrenching at times.
Q: What web technologies, approaches, tools, or resources did you use to develop this experience?
A: The idea was just a whiteboard drawing, which progressed into heavy Adobe Photoshop, Illustrator and After Effects work, and then I took the project into Webflow. This was my second ever Webflow project, so being both designer and developer was interesting and challenging. I worked with multiple, powerful JavaScript libraries such as GSAP.