B-Reel

LVMH Prize
Phygital
Experience

Events / Webby Winner

B-Reel

Events

Webby Winner

"Our breakthrough moment happened when we decided to create a fully immersive and interactive 360 homepage, that not only allowed users to browse between the designers, but to also create a content library for each candidate to share their story." B-Reel

Q: Can you describe your project and the concept behind it?

A: For the annual 2021 LVMH Prize showroom in Paris, we were selected to come up with an idea of how we could bring this in-person event to life digitally. Due to the pandemic, it wasn't possible to launch a physical showroom, so we created an immersive web-experience for their illustrious prize, showcasing the diverse designs and candidates involved in the competition, allowing the jury to virtually visit the showroom and cast their vote.

Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?

A: Our concept actually changed quite a lot from moodboard to the final result. We started with a very ambitious live feed, Phygital idea, to a more tactile web experience. We explored discussions between developers, designers and the client to align on how the event could be experienced in an immersive way, until we really got to our final result.

Q: What influenced your chosen technical approach, and how did it go beyond past methods?

A: We chose to create something that really immersed the audience in the designers’ work, introducing them to their world. The goal was to design something visually appealing and extremely tactile. The landing page was an iFrame inside an existing site, where we would code every single interaction from scratch. We played around with soft transitions and lottie animations to make the entire experience feel very fluid and tactile.

When did you experience a breakthrough or an "a-ha" moment during this project?

The goal was to create a site where both the jury and visitors could discover the designers and explore their pieces. Our breakthrough moment happened when we decided to create a fully immersive and interactive 360 homepage, that not only allowed users to browse between the designers, but to also create a content library for each candidate to share their story and see the details of each piece, showcasing their work in the strongest way possible.

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Q: What web technologies, tools, and resources did you use to develop this?

A: The landing page for the 2022 edition is an iFrame imported app built with Nuxt that lives within the current LVMH Prize existing website. We used basic web technologies and Lottie animation to announce the semi-finalists in a smart way, creating sleek animations and exploring the content from each candidate to deliver a rich experience to the regular public and also to the prize jury.

Q: How did you balance your own creative ideas and technical capabilities with a fair representation of the client’s brand?

A: We had tight deadlines and some technical limitations but this was also a lot of fuel for creativity — helping us to focus on what matters and creating a very solid final result that represented both the LVMH Prize brand and B-Reel's capabilities.

Q: How did the final product meet or exceed your expectations?

A: The project both met and exceeded our expectations. Overall it was a great success, with all 72 fashion experts in the jury participating in the online experience, with total confidence in being able to judge all the pieces and collecting all the information they needed on each designer. We had more than 50k public votes which broke the record from the previous years.

Q: Why is this an exciting time to create new digital experiences? How does your team fit into this?

A: Our team was really excited to create different ways to promote this event and to come up with a new way to design this experience. The pandemic really helped us to reimagine how we approach events in a digital, more immersive way and what needs to be explored from a technical POV to enable things to happen.

LVMH Prize Phygital Experience