Kim Nieuwenhuijs-Griffioen is creative director at digital brand and experience company CODE D’AZUR. Having worked in the advertising business for more than 18 years, she loves to combine technology and design to create communication concepts and services for brands like KLM Royal Dutch Airlines, ABN AMRO Bank and mobile telecom provider Tele2. Her mission is to enrich their lives with useful concepts that inspire and services that people are willing to use.

Kim has several years of judging experience as judge at the Art Director’s Club Netherlands for the category digital & social, the Eurobest Interactive, Digital Craft & Mobile Jury, and the SpinAwards jury Design and User Experience. She confesses: “I’ve reached the age of 40 now, but I’m certainly not out-of-data yet.”

Sandra Schilling leads an interdisciplinary creative team at Aperto IBM iX in Berlin. She has extensive experience in communication across all channels.

Her strength is developing and managing brands, including brand communications, advertising campaigns, and content formats within the digital world. She also has expertise in ideation and creation of 360° campaigns, business vision,and digital product/service activation, social media content creation, and supervising video and film production.

In her spare time, Sandra particularly enjoys working on calligraphy and is proud to have her work in the calligraphy collection of the Akademie der Künste museum in Berlin.

Born in Japan, Tadamasa Iguchi started to learn design by himself. After working as a manager at club in Tokyo, he worked in a design agency, then moved to the United States in 2007. There, he worked as a web intern in a San Francisco-based company, btrax Inc. After moving back to Japan, Tadamasa started to work as a web director and photographer for the web magazine Qetic. In 2012, he founded IN FOCUS Inc.

IN FOCUS Inc. is a design studio in Tokyo centered on the fields required for digital content, such as web, graphic design, video, and photography. The company crosses those fields from many aspects to carry out production focusing on the intent of the client.

Sara Bellafesta is a Creative Designer at Åkestam Holst/The North Alliance, where she is head of the design department. Åkestam Holst is the number one agency of Sweden, one of the top independent agencies of Europe, and was awarded International Agency of The Year 2017 by Adweek.

Sara’s interest for the digital world was born with a little hand held Texas Instruments hangman game in the 1980s, and quickly grew through the fantastic little Nintendo Game & Watch games that came after. (She still loves them!)

She was the first among her friends and family to own a computer (at a hideous cost!) and was for many years teaching women about the basics of hardware and software, helping them to develop both their tech skills and tech interest. A few years later Sara was a driving force of She Creatives, a Swedish network for women in advertising. She feels educating others is both important and fun, so she also gives lectures at Berghs School of Advertising in Stockholm.

Miriam Plon is Strategy Director at AKQA Denmark and heads up brand and campaign strategy across AKQA Europe. In this role, Miriam leads the team in setting the strategic vision for brands as well as uncovering the insights driving creative work and creating connections between brands and consumers.

With 15+ years of professional experience working with brand strategy, Miriam has developed a deep understanding of the relationship between consumers and brands. She has become a strong advocate for a more inclusive definition of brand purpose, and for agencies assuming a greater responsibility in making brands a force for good.