Describe your nominated project—give us your elevator pitch.
Dishoom’s restaurants pay homage to the old Irani Cafés of Bombay – their faded elegance welcomed all into a big-hearted, slightly barmy, sepia-tinted, charmed kind of place. Clubhouse Studios were welcomed into the fold by Dishoom in summer 2014 and reimagined the website to share their subtle and captivating world.
What inspired you most to follow your dreams/vision while working on this project?
The inspiration behind the project was Dishoom’s “world” – “an innocent, big-hearted, slightly barmy, sepia-tinted, charmed kind of place”, in which they welcome anyone and everyone with warmth, transporting them to a more romantic time and place by curating and sharing their love for Bombay’s food and culture. This “world” has four principles at its core. Seva, selfless service to others. Nostalgia, paying affectionate homage to the Bombay of the first half of the last century. Honesty, being true to who and what Dishoom is; no nonsense. And Barmy-ness, delighting in playful and eccentric quirks. This vision of Dishoom’s “world” and these core principles provided the inspiration and constant reference point for us, helping them to create an online experience that is (almost!) as rich and rewarding as visiting one of the cafés themselves.
When did you first know that this work was going to be something special?
We realised the work was going to be something special when we first walked into Dishoom Shoreditch with the team behind it all. The guys shared a handful of the endless number of stories and quirks subtly peppered throughout the restaurant and we were instantly captivated. There is reason and thought behind every detail, from Bindi spots on the mirrors of the ladies toilets, something traditionally done by Indian Grandmothers to specifically angled picture frames in seemingly barmy positions, to honour Britannia - an original Irani Café in Bombay. When we realised the level of attention to detail and ambition of Dishoom, it became clear we were working with a like-minded team who wanted to collaborate in creating something truly special.
Sites that cover the culinary world, including food culture, restaurants, recipes, and products. Sites created on behalf of a brand belong in the Advertising:Food & Beverage category.