Describe your nominated project—give us your elevator pitch.
Create engagement with a mobile gaming app for the launch of Ubisoft game Watch Dogs.
What inspired you most to follow your dreams/vision while working on this project?
We wanted to create a real life version of the upcoming game where people could use their phone as a weapon to hack their city.
What made your project stand out in your industry/field and unique from the rest? What obstacles did that present and how did you overcome them?
The major challenge was to sustain engagement during a year long campaign on a tight budget. Creating a mobile game was the best solution to build up a captive community up until the launch of the game.
Advertising campaigns whereby users engage with a brand via mobile devices, whether through mobile banners, social media, in-app ads, SMS/MMS, or games. Campaigns must include at least 3 components one of which must be mobile.