2015 Webby Award Winner

Watch_Dogs Live

Advertising & Media
Mobile Campaigns

Watch_Dogs Live

  • "Be sure you’re passionate about your work, because it can be a long ride ;-)"

  • More Than 5 Words

    Describe your nominated project—give us your elevator pitch.
    Create engagement with a mobile gaming app for the launch of Ubisoft game Watch Dogs.

    What inspired you most to follow your dreams/vision while working on this project?
    We wanted to create a real life version of the upcoming game where people could use their phone as a weapon to hack their city.

    What made your project stand out in your industry/field and unique from the rest? What obstacles did that present and how did you overcome them?
    The major challenge was to sustain engagement during a year long campaign on a tight budget. Creating a mobile game was the best solution to build up a captive community up until the launch of the game.

Credits

  • Creative Director
    Carl Robichaud
    Publicis
  • Creative Director
    Nicolas Massey
    Publicis
  • Art Director
    Julien Thiry
    Publicis
  • Copywriter
    Michael Aronson
    Publicis
  • Art Director
    Xuan Pham
    Publicis
  • Copywriter
    Maxime Pepin
    Publicis
  • Art Director
    Edern Talhouet
    Publicis
  • Account Supervisor
    Sandra Heintz
    Publicis
  • Account Manager
    Mai Lan Nguyen
    Publicis
  • Digital production director
    Gustavo Gomez
    Publicis
  • Technical Director
    David Nadezhdin
    Circus Intersection
  • Motion Designer
    Françis Gélinas
    couleur.tv

About the Mobile Campaigns category

Advertising campaigns whereby users engage with a brand via mobile devices, whether through mobile banners, social media, in-app ads, SMS/MMS, or games. Campaigns must include at least 3 components one of which must be mobile.

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Year
2015
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