The key to winning the Webby People’s Voice Award is a great social media campaign. Here are a few winning tactics.

Fans? Supporters? Fanatics? Whatever you call them—it’s time to mobilize your biggest advocates on social media.

Promoting your nomination on social media should be fun, engaging, creative, and most of all—motivating. We’ve compiled 7 best practices to help you campaign before voting ends on Thursday, April 18th! 

1. Catch Your Audience’s Eyes Using the Webby Awards Campaign Kit

Share the news of your achievement to inform your supporters, and get them to the polls. To help you, we’ve designed the Webby Awards Campaign Kit that includes ready-to-post assets you can use to kickstart your campaign.

Download the Campaign Kit assets, and tag @The Webby Awards on LinkedIn, Instagram and X so we can amplify your posts!

2. Nothing Humble About this Brag. Share the News

Being recognized by The Webby Awards is a big deal! Out of 13,000 projects entered, yours stood out from the rest. That deserves celebrating. Not only that, but your community is excited to celebrate with you, and people who are fans want to support you. Make it easier for them by sharing the big news and letting them know how they can help you take home a win.

And we’ve made it easier for you with this sample copy that you can post, alongside your assets, on LinkedIn, X, Facebook, TikTok, Instagram and Threads – wherever. Simply replace our placeholder text with your own, and you’re ready!

Sample One: 

Big news! [Organization or Account] has been nominated in @TheWebby Awards! Now we need your help: [Project Name] is in the running to win a People’s Voice Award. VOTE for us before April 18th: [Insert your unique Project URL] 

Sample Two: 

🥳 [Organization Name or Account] is nominated in @TheWebbyAwards! Help [Project Name] win a Webby People’s Voice award. Vote for us here: [Insert your unique Project URL] 

3. If You Didn’t Post It, Did It Really Happen?

Posting on Instagram, X/Twitter, Threads, TikTok, LinkedIn, and wherever else you are “social,” is a no-brainer when promoting your Webby Nomination. Don’t sleep on this opportunity to engage with your followers—announce your nomination across all of your channels, and make it easy to vote for you by having the link to your Nominee Listing present in your social bios and profiles everywhere.

Help your posts cut through the noise by thinking outside of the box, like the cast of Schitt’s Creek.

4. Don’t Be Afraid to Try New Things

There are tons of features to help promote your nomination, with new ones rolling out all the time. A few places to start:

Instagram: Instagram Reels is a great place to start! Find inspiration for your campaign in the dedicated Reels tab, and play around with the many editing tools available. Start a Broadcast Channel or Instagram Thread to sound the alarm to enhance your community engagement, sound the alarm and give your audience the info they need to vote. You can also look through Story Stickers for polls, countdowns, questions and more features for engaging with your audience in fun and meaningful ways. See a Story example below from HBO Max’s Legendary.

X/Twitter: Host a live audio conversations and boost engagement and dialogue around your campaign on X Spaces. Get creative and try appealing to your audience through humor, memes, and clever short-form writing! Look at The Simpsons’ campaign, for example:

TikTok: Play around with the editing tools, effects and stickers available, and pay attention to sounds and trends. Jumping on a trend that you can connect with in a clever and authentic way could be the key to blowing up your campaign’s reach. See TikToker Rayvon Owen’s campaign as an example.

LinkedIn: We all know this is THE platform for bragging about your milestones and accomplishments. Here you can be direct and get straight to the point with post features that encourage you to celebrate an occasion, or you can lean into popular, tried-and-true formats like polls and long-form writing. Use LinkedIn Live to broadcast live video content to a LinkedIn profile, LinkedIn Page, or event to get your connections, followers and fans to vote for you.

YouTube and Twitch are always testing and rolling out new features for creators. If you have an audience there, lean on the trust and connection you’ve earned with your following and leverage new ways to grow your campaign’s reach, like trending hashtags on YouTube and Creator Goals on Twitch.

5. Tap into Pop Culture

Appealing to your audience with humor and memes can be a very effective strategy. And both Instagram and X/Twitter are the perfect platforms for this type of content. So try grabbing your audience’s attention with memes, and tapping into pop culture moments that week, like InStyle’s campaign.

6. Use Webby Badges We’ve Created For You

Get your audience excited. We’ve created a few Webby badges for you to use throughout your graphics and on social. There are also more social assets you can utilize in The Webby Campaign Kit. Feel free to use them in Instagram posts, like Storybots, in Stories, TikTok videos, and more.

7. Get Up Close And Personal

Use livestream video to make your announcement into an event while giving people an unedited and personal glimpse into what your Webby Nomination—and a potential win—means to you. Let them know how much work went into your Webby-nominated project, take questions, and get your followers hyped up to vote, like The Young Turks’ Hasan Piker.

8. Break Through the Noise

 You can score some major votes by getting creative with original content that surprises, engages, and stands out from the rest. Whether your talents are in writing, animation, design, TikTok transitions, or audio, go with what you know and tap into unconventionality, and more.

9. A Little Clout Goes a Long Way

If your Webby-nominated project features a celebrity or influencer, or if you just happen to have friends in high places, nudge them to give your Nomination a shout out. Even micro-influencers have a lot of power to create a movement behind your campaign. The ACLU and Brooklyn Defender Services called on 2018 Webby Special Achievement Winner Jesse Williams. You can also always stop the Internet, using a celebrity like Celine Dion.  

More Resources:

Every day during the public voting period, we’re sharing social media highlights featuring the creative ways that Webby Nominees are promoting their nominations. You can find the People’s Voice Daily in our Instagram Story Highlight, or as a X/Twitter Moment on @TheWebbyAwards.

Tag us in your posts for a chance to be included in The People’s Voice Daily. And good luck!