Nominees Announced April 2nd
Honoring the Best
of the Internet
The 20th Annual Webby Awards November 2, 2015

Interview with R/GA’s Global CCO Nick Law

Why the Internet can’t be stopped in 5 words: Because it’s in my pocket.

R/GA is one of the world’s most influential agencies, emphasizing the importance of business transformation, product/service innovation and breakthrough communications. A quick look at R/GA’s Webby Winning work, it’s evident that the agency was founded by industry pioneer for nearly four decades, Bob Greenberg. With an outstanding 93 Wins and nominations including Webby Agency of the Year in 2009, R/GA is continuing to change the standard of digital advertising.

 

Agency for the digital age ”
— R/GA's 5-Word Speech (2009)
play

Watch R/GA's Bob Greenberg accept
Agency of the Year

Their innovative work can be seen across all projects but most evident in their development and creation of the revolutionary Nike Fuelband, one of the first devices of its kind that combines movement tracking with an online community. The Nike Fuelband “Counts” campaign made R/GA a contender in both Madison Avenue and Silicon Valley with it’s brilliant use of technology and an understanding of how the brand works.  

Take a look at the agency’s memorable Webbys moments including Red Burns, the longtime chairwoman of New York University’s Interactive Telecommunications Program (ITP) and ‘Godmother of Silicon Alley’, introducing R/GA founder Bob Greenberg Agency of the Year at the 13th Annual Webby Awards.

We caught up with R/GA’s Global Chief Creative Officer Nick Law on Virtual Reality, their 20th Webbys artwork and why the Internet can’t be stopped.

Tell us about your depiction of “The Internet Can’t Be Stopped”

Well, it’s a stoplight that will never stop.

What’s the best thing to happen to the Internet in the past 20 years?

The best thing to happen to the internet is something that hasn’t happened; centralized governance. This has meant that it has lived up to its founding mission to “assure the open development, evolution and use of the Internet for the benefit of all people throughout the world”.

Jeff Brecker, Managing Director of R/GA at the 18th Annual Webby Awards

What are you most excited for in the next 20 years of the Internet?

Virtual and augmented reality will add new a dimension to what the internet delivers in the next 20 years. It’s not the total immersion in other worlds that excites me, but the next generation of transparent heads-up displays that will transform how we interact with the real world.

Your team has helped shape the last 20 years of the Webbys. What are you working on now?

At one end of the spectrum we’ve been building out a talented narrative team, and on the other end we’ve developed a world-class accelerator program.  

Tap is the new swipe.”
— R/GA's 5-Word Speech (2012)

R/GA Winning + Nominated Work

2011 Nominee in Interactive Advertising/Best Use of Social Media for Pay With a Tweet
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2011 Nominee in Interactive Advertising/Best Use of Social Media for Pay With a Tweet

2011 Nominee in Mobile Sites/Best Use of Device Camera for Converse
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2011 Nominee in Mobile Sites/Best Use of Device Camera for Converse

2012 Nominee in Mobile Sites/Utilities for Google Wallet
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2012 Nominee in Mobile Sites/Utilities for Google Wallet

2013 Nominee in Social/Customer Service for Verizon Fios
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2013 Nominee in Social/Customer Service for Verizon Fios

2013 Nominee in Web/Best Navivation for NikeID
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2013 Nominee in Web/Best Navivation for NikeID

2013 Winner in Mobile Sites/Social Gaming for Nike FuelBand
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2013 Winner in Mobile Sites/Social Gaming for Nike FuelBand

2014 Winner in Mobile Sites/Sports for NikeSB App
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2014 Winner in Mobile Sites/Sports for NikeSB App

2014 People\'s Voice Winner in Social/Customer Service for Home Run Inn
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2014 People's Voice Winner in Social/Customer Service for Home Run Inn

2014 Nominee in Advertising/Retail for Converse Tumblr
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2014 Nominee in Advertising/Retail for Converse Tumblr

2015 Nominee in Advertising/Augmented Reality for Volvo
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2015 Nominee in Advertising/Augmented Reality for Volvo

2015 Nominee in Advertising/Integrated Campaigns for Beats Music
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2015 Nominee in Advertising/Integrated Campaigns for Beats Music

How is R/GA using technology to connect consumers to clients at the moment?

Everything we do for our clients is created with the technology their audience is connecting with them in mind. The challenge is to recognize and take advantage of the rapidly changing context of each media technology.

Tell Us in 5 words why the Internet can’t be stopped.

Because it’s in my pocket.

 

Don’t forget you can watch all the highlights from the 20th Annual Webby Awards now!

Doing what you love counts.”
— R/GA's 5-Word Speech (2013)

R/GA's 20th Webbys Call For Entry Posters

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"The Internet Can't Be Stopped" by Gabriella Williams from R/GA

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"The Internet Can't Be Stopped" by Casey Schweikert, Liz Loudy from R/GA

R/GA\'s depiction of \
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R/GA's depiction of "The Internet Can't Be Stopped"

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